One of Korea’s largest online communities · Founded 2010 · IBC Corporation
One of Korea’s leading general-interest communities (founded 2010). The figures and charts above are measured with our own Google Analytics (GA4) and cover the 30 days up to the date shown (last updated 2026-09-23). Google Search over six months: 23.3M impressions and 7.39M clicks (Search Console).
Gender and age are Google Analytics (GA4) estimates for visitors since 2026-10-14 — only visitors Google can estimate are counted. Interests come from the sign-up survey new members have answered since 2026-09-26. Updated daily.
Monthly visits compared with well-known Korean communities of a similar size.
Source: waffleboard.io/ranking (September 2026) — third-party estimate of monthly visits (not de-duplicated).
※ The visitors and page views under “Audience” above are our own GA4 measurements (de-duplicated). This comparison uses a third-party estimate of monthly visits so that several communities can be put on the same scale; the methods differ, so the absolute numbers differ.
Among major Korean communities, Ilbe ranks first in engagement and loyalty — No. 1 on three of the four metrics (pages per visitor, visits with 2+ pages, direct traffic) and No. 2 on visit duration. In particular, each visitor views 16.0 pages a day, 1.9 times the runner-up (8.3). Ad impressions come from time spent and pages viewed, not from the number of visits, so a site with higher engagement delivers more impressions from the same visits.
Sources — visit duration, pages per visitor, visits with 2+ pages: hypestat.com (Similarweb-based, September 2026) / direct traffic: Similarweb (June–August 2026, three months). These come from a different source than the monthly-visit comparison above, so they are shown as a separate block. “Pages per visitor” is daily page views ÷ daily visitors.
Visit duration is near the top, and 16.0 pages per visitor and 84.3% of visits with 2+ pages are the highest in the group (bounce rate 15.7% · Clien 42.3% · Blind 51.4%). In other words, the same visit produces two to three times the ad impressions. Our own GA4 shows an average of 7.8 minutes and 11.5 pages per visit; the absolute values differ because the measurement methods differ.
Grey areas are where posts appear; the red-outlined boxes are ad placements. Click a placement to jump to its row in the rate card below.
Desktop
Mobile
| Placement | Size | Unit | Rate (KRW) |
|---|---|---|---|
| Right login box | 300x600 | CPM | |
| Top billboard | 728x90 | CPM | |
| Below vote buttons | 728x90 | CPM | |
| Bottom billboard | 728x90 | CPM |
| Placement | Size | Unit | Rate (KRW) |
|---|---|---|---|
| Top of post | 320x100 | CPM | |
| Below vote buttons | 320x100 | CPM | |
| Above comments | 300x250 | CPM | |
| [Flat rate] Mobile top of post, 1 slot | 320x100 · 1 slot per week | Weekly flat | |
| [Flat rate] Below vote buttons set (desktop + mobile) | 728x90+300x250 · 1 slot per week | Weekly flat | |
| [Flat rate] All-placement package | All placements · 1 slot per week | Weekly flat | |
| [Flat rate] Top-menu partner link (desktop + mobile) | Top-menu text link (up to 6 characters) · 1 slot per week | Weekly flat | |
| Notice ad (text line at the top of every board) | Up to 30 characters | CPC | |
| [Flat rate] Desktop top billboard, 1 slot | 728x90 · 1 slot per week | Weekly flat |
Relaunch discount in effect — when we rebuilt our inventory around impression-based (CPM) pricing we halved the base rates, and an additional 50% discount applies on top. There is no set end date; any change will be announced in advance.
Flat-rate packages — a “weekly flat” package holds the slot for the whole period. Impressions are not guaranteed (we share measured reference volumes on request). Creatives are due three days before the start and go through review. Early cancellation carries a fee of 30% of the remaining period.
CPM = price per 1,000 impressions; CPC = price per click. Rates are in Korean won (KRW), VAT excluded. Exclusive periods or placements and targeting of specific boards are negotiable. Click-through rates (CTR) per placement are being measured and will be published on this page from October 2026.
Email us: webmaster@ilbe.com Online form (Korean)
We serve ads ourselves through Google Ad Manager. Delivery is counted in real time, and we can share the figures during the campaign on request.
You can add your own tracking parameters (UTM or affiliate codes) to the landing URL, so your analytics shows the sign-ups and leads that come from Ilbe.
Tell us your preferred placements, campaign dates and budget and we can quote faster.